Survey Questions Examples to Get Better Responses

Need good survey questions you can use right now? This guide is your ultimate cheat sheet. We've compiled over 50 copy-paste-ready survey questions examples for customer feedback, product research, employee engagement, and more. Let's get straight to the questions that get you the answers you need.

Why Good Survey Questions Matter

The quality of your survey questions directly determines the quality of your data. Bad questions—ones that are confusing, leading, or poorly structured—lead to useless data. This garbage data can cause you to make poor decisions, wasting time and resources.

Good survey questions, on the other hand, are clear, concise, and unbiased. They unlock honest feedback and powerful insights, allowing you to make smarter, data-driven decisions. This guide is designed to get you to the examples fast, because that's why you're here.

Customer Satisfaction Survey Questions

Use these questions to gauge how customers feel about your product, service, or overall experience. A mix of question types will give you both quantitative scores and qualitative reasons.

• On a scale of 1-10, how satisfied are you with your recent purchase? (Rating Scale)
• How would you rate the quality of our product? (1-5 Scale: Very Poor to Very Good)
• How responsive was our customer support team? (1-5 Scale: Not at all responsive to Extremely responsive)
• Based on your recent interaction, how likely are you to purchase from us again? (Likert Scale: Very Unlikely to Very Likely)
• What was the primary reason for your satisfaction score? (Open-Ended)
• Which of the following words would you use to describe our product? (Multiple Choice: select up to 3 - e.g., Reliable, High-quality, Complicated, Expensive, etc.)
• Did our product meet your expectations? (Yes/No)
• What is one thing we could do to improve your experience? (Open-Ended)
• How easy was it to navigate our website/app? (1-5 Scale: Very Difficult to Very Easy)

Product Feedback Survey Questions

These questions help you understand how people use your product, what they love, and what's missing. This feedback is gold for your product roadmap.

• Which feature do you find most valuable? (Multiple Choice)
• On a scale of 1-5, how easy is our product to use? (Rating Scale)
• Is there a feature you feel is missing? If so, what is it? (Open-Ended)
• How often do you use our product? (Multiple Choice: Daily, Weekly, Monthly, Rarely)
• What problem are you trying to solve with our product? (Open-Ended)
• If you could change one thing about our product, what would it be? (Open-Ended)
• How would you rate the value for money of our product? (1-5 Scale)
• Which of these potential new features would be most useful to you? (Ranking Question)
• How did you first hear about our product? (Multiple Choice)

Employee Engagement Survey Questions

Anonymous employee surveys are crucial for understanding morale, identifying issues, and building a better workplace culture.

• On a scale of 1-10, how happy are you at work this week? (Rating Scale)
• Do you feel you have clear goals and objectives? (Yes/No)
• How would you rate your work-life balance? (1-5 Scale: Very Poor to Very Good)
• Do you feel you have opportunities for professional growth at this company? (Likert Scale: Strongly Disagree to Strongly Agree)
• Does your manager provide you with regular, constructive feedback? (Likert Scale)
• Do you feel valued and recognized for your contributions? (Yes/No)
• I have the resources and tools I need to do my job effectively. (Likert Scale)
• Do you see yourself working here in two years? (Yes/No)
• What is one thing we could do to improve our company culture? (Open-Ended)

Post-Event Survey Questions

Whether it was a webinar, conference, or workshop, these questions help you measure success and improve future events.

• Overall, how satisfied were you with the event? (1-5 Scale)
• How would you rate the quality of the content presented? (1-5 Scale: Very Poor to Very Good)
• Which speaker or session was most valuable to you, and why? (Open-Ended)
• Was the event well-organized (e.g., registration, schedule, technology)? (Yes/No)
• How likely are you to attend another one of our events in the future? (1-10 Scale)
• What was your biggest takeaway from the event? (Open-Ended)
• How could we improve this event for next time? (Open-Ended)

Market Research Survey Questions

These questions are designed to help you understand your target audience, their habits, and their perceptions of the market.

• How often do you purchase [product category]? (Multiple Choice: Daily, Weekly, Monthly, etc.)
• Which of the following factors are most important to you when purchasing [product]? (Ranking Question: Price, Quality, Brand, Customer Service)
• Which of our competitors have you considered or used? (Multiple Choice, select all that apply)
• What is the maximum price you would be willing to pay for [product]? (Open-Ended/Numeric)
• Before this survey, were you aware of our brand? (Yes/No)
• What is your age? (Multiple Choice Ranges: 18-24, 25-34, etc.)
• How do you typically discover new products in this category? (Multiple Choice: Social Media, Friends/Family, Online Search, etc.)

NPS Survey Questions

Net Promoter Score (NPS) is a simple but powerful metric for measuring customer loyalty. It starts with one standard question and is followed by qualitative follow-ups to understand the score.

The core of NPS is to categorize your customers into Promoters (score 9-10), Passives (7-8), and Detractors (0-6). Your final score is the percentage of Promoters minus the percentage of Detractors.

• On a scale from 0 to 10, how likely are you to recommend our company/product/service to a friend or colleague? (0-10 Scale)
• (For Promoters, 9-10): What did you love most about your experience? (Open-Ended)
• (For Passives, 7-8): What could we do to improve your experience? (Open-Ended)
• (For Detractors, 0-6): We're sorry to hear that. What was missing or disappointing in your experience with us? (Open-Ended)

Tips for Writing Better Survey Questions

Crafting good survey questions to ask is a skill. Follow these tips to get more accurate and useful data.

• Keep questions short and clear. Avoid jargon and complex sentences. If a question is hard to read, it will be hard to answer.
• Ask one thing at a time. Avoid double-barreled questions like, "How would you rate our product's quality and price?" A user might think the quality is great but the price is too high, making the question impossible to answer accurately.
• Avoid leading questions. Don't phrase questions in a way that suggests a "correct" answer. Instead of "How amazing was our customer support?" ask "How would you rate our customer support?"
• Use consistent scales. If you use a 1-5 scale, make sure "1" is always the negative end and "5" is always the positive end throughout the survey to avoid confusing respondents.
• Mix question types. Combine multiple choice, rating scales, and open-ended questions to keep respondents engaged and gather both quantitative and qualitative data.
• Always test your survey. Before sending it to your entire list, send it to a few colleagues to check for confusing questions, typos, or technical glitches.

Create Your Survey in Seconds

Now that you have plenty of survey questions examples, it's time to build your survey. Instead of manually creating each question, you can use AI to do it for you. With a tool like Notie, you can describe what you need in plain English and get a complete survey in seconds.

For example, you could type a prompt like: "Create a customer feedback survey with 5 questions about product quality, delivery, and likelihood to recommend."

Notie's AI will instantly generate a well-structured survey with the right question types, ready for you to share. Plus, with unlimited responses, you never have to worry about hitting a limit.

Try Notie now and start building smarter surveys, faster.